Last week, I had a phone interview with one of the “big three” record labels that I’m wanting to intern with for the duration of this coming summer. I’m confident that I did well, but was told that the recruiter has until May 9th to reach out to me in regards to a decision. At this point, I am currently sitting on pins and needles as my fate is being decided, but no matter where I end up, I am prepared for what’s in store.
This past semester, I have been interning at a Dallas-based PR firm and have learned many lessons that will benefit me as I enter the working world.
5. If you have nothing to do, you are behind. – The field of public relations is one that is very demanding, but never tedious or boring. With that being said, there is always something that needs to be taken care of, such as keeping track of media input on a recent event, or drafting press releases. There is also the matter of contacting local media outlets to help get the word out about an event. Despite the fact that working in PR always requires one to be on top of constant changes, there is always an event, showcase, or performance to look forward to.
4. Label relations are tricky. – The PR firm I intern with is the only one in Dallas that works with music. A lot of the local musicians with whom we work are signed to independent labels, which have the first hand in making the decision as to when an EP or single is going to be released. Oftentimes, a release or a show will be pushed back, requiring the PR team to contact media outlets and update multiple online event listings. While some may find this a bit frustrating, I see it as a taste of what working in the music industry is going to be like. In order to make it in the entertainment industry, one has to be able to adapt to changes.
3. Keep your push notifications on at all times. – Email, Asana, and Facebook are all very easy ways for the boss and the interns to keep in touch with each other. It is important to maintain contact with your team, as the times and dates of events are always subject to change. By keeping my notifications on, I am able to know about any changes as they happen.
2. Cloud based software is a must. – As an intern and a college student, I oftentimes take on multiple projects at once. Because of this, I have lost and misplaced multiple USB flash drives throughout my college career. However, I have been able to combat this with programs such as Google Drive and Dropbox. You can store your files on either of these cloud drives and then access them from any internet-enabled computer. You can even share said files with other people, which comes in handy when collaborating on a project with a fellow intern.
1. Haters gonna hate. – Part of working in public relations is being able to accept criticism. Sometimes, a client you’re working with may not like your ideas on how to promote them. Other times, a client may contact you at the last second, demanding that changes be made to the campaign you created. There’s also the classic case of a local publication bashing an event you worked on while the other outlets are praising it. What I’ve learned from this is that some publications will throw shade simply because they want to be the only ones dishing negativity among hundreds of publications saying positive things. Regardless of what is thrown your way, you must be ready and able to handle any criticism you may face.
With everything I’ve learned this past semester and the new skills I have acquired interning in PR, I am ready for the next chapter in my life. I look forward to taking what I’ve learned and applying it to whatever career I land.