K. Dot is back and better than ever. A week after releasing a promo track called “The Heart Part 4,” Kendrick Lamar has returned with his new single, “Humble.” The Mike Will Made It-produced track is the lead single from his upcoming fourth studio album, which is set to be released this Friday.
“Humble” is accompanied by a Dave Meyers-directed video, which cracked 10 million views within the first 24 hours of release. One scene of the video sees Lamar reenacting Leonardo Da Vinci’s “The Last Supper” portrait. Lamar is seen sitting in Jesus’s chair, while the “disciples” (who are thought to represent other rappers), are gluttonously filling up on the bread and wine.
Lamar’s single is thought to be a diss on Big Sean, as he repeats the Detroit rapper’s signature “lil’ bitch” and “hol’ up” adlibs throughout the chorus.
While this claim has yet to be confirmed or denied, it can be assumed that all will be revealed this coming Friday, as Lamar warned his rivals “Y’all got till April the 7th to get y’all’s shit together,” on “The Heart Part 4.”
Kendrick Lamar is one of several artists who have emphasized visual components for their records throughout the course of their careers.
Joining those artists is Sampha, a British singer, songwriter, and producer, who has previously collaborated with the likes of Frank Ocean, Drake, Solange, and Kanye West.
Sampha’s debut album, Process, was released this past February. This past Friday, he released a short film to accompany the 10-track album.
The film is directed by Kahlil Joseph, the mastermind behind Beyoncé’s Lemonade film.
Process’s 36-minute visual was filmed between Morden, South London and Freetown, Sierra Leone, and contains captivating video images of African people working, interacting, and socializing in the streets of both cities.
The visual component adds cultural elements to the album’s themes of love, family and home. It also pays tribute to Sampha’s late mother.
While the album is available on all digital platforms, the visual component is exclusively available for streaming on Apple Music.
If you are not an Apple Music subscriber, be sure to check out his video for “Blood on Me” below.