As streaming has now become the most popular method of consumption for music, it is now more important than ever that artists maintain creativity during their album cycles.
With 21 years in the rap game and 13 albums to his credit, JAY-Z still handles his album rollouts with care and creativity. Since release of his latest album, 4:44, JAY-Z has released music videos accompanying the tracks “The Story of O.J.,” “Bam,” “Kill Jay-Z,” “Adnis,” and most recently, “Moonlight.”
In “Moonlight,” JAY-Z recreates 90s sitcom, “Friends,” with an all-black cast. The cast consists of Jerrod Carmichael (“The Carmichael Show”) as Ross, Issa Rae (“Insecure”) as Rachel, Lil Rel Howery (Get Out) as Joey, Tiffany Haddish (Girls Trip) as Phoebe, Tessa Thompson (Dear White People) as Monica, and Lakeith Stanfield (Get Out) as Chandler. Comedian Hannibal Burruss also appears in the video as the show’s director. The “Friends” theme song is replaced by Whodini’s famous song by the same title.
While the visual only contains the outro of the 4:44 track, “Moonlight” is an example of JAY-Z’s commitment to bringing art to the forefront. It is a testament to why he has been regarded as a true artist, an innovator, and a creative.
The Alan Yang-directed visual for “Moonlight” is currently only available for streaming on Tidal, however, it will be available on all platforms this coming Friday.